The North West Rover Club was formed in June 2017 on Facebook with the aim to organise regular meets for MG Rover owners in the North West of England and North Wales, due to the lack of organised meets in this area. The website was then created to act as a hub for information on meets, technical advice, a resource for members to post their project blogs and show off their cars, and also to incorporate a real membership system to provide benefits to our subscribed members.
The club was founded by Steve Jones, who immediately fell in love with Rovers after buying a couple of 420’s as daily drivers. After owning a couple of Subaru’s, BMW’s, a Mercedes and several other cars, it was the Rover that really captured his heart, particularly the L Series Diesel models. Steve’s dream Rover is a 220 Turbo.
The Future of North West Rover Club
It’s uncertain what the future may hold for the club. It’s really down to how many people we can attract, and become regular attendees at meets. The main purpose of the club is to have somebody (Myself primarily) organise these meets and put in the hard work and effort so that you guys can turn up and show off your pride and joys, and have somewhere to go to meet people with the same passion and love for this brand as you.
With more members comes more opportunities for us. Companies only need to look at the numbers to decide whether it’s worth investing in our club, providing discounts and exclusive services, providing there’s enough people there to use it. Word of mouth is an incredibly effective means of marketing, and with all the social media networking available, you guys are only a couple clicks away from helping us grow, so sharing the word is much appreciated.
The club is not intended to be profitable by any means. In the future, when we set up a member subscription scheme, the income the club gets will need to be used for merchandising, advertising, website hosting, and even renting land for the day. It won’t be cheap! But it all helps to make this official, and attract more people to our meets. The bigger the numbers, the more fun it is for you guys.